Bulk SMS
DLT-registered routes with template approvals built into the dashboard. Delivery reports in real time.
Now live: RCS Business Messaging in India
Reach every Indian customer on every channel.
Crunchy Media is a unified, DLT-compliant messaging platform — SMS, WhatsApp, RCS, voice, and AI calling from a single dashboard.
10+
Channels in one stack
98.7%
Average SMS delivery
<3s
Median delivery time
One stack. Every channel.
Drop the patchwork of vendors. Send across SMS, WhatsApp, RCS, voice and AI calls — billed in one place, governed by one policy.
WhatsApp Business API
Powered by our chati.ai BSP — verified senders, template management, and two-way conversations.
RCS Business Messaging
Rich cards, carousels and quick replies on the carrier-default messaging app — no install needed.
Bulk voice & IVR
Pre-recorded broadcasts and inbound IVR with menu routing, recording, and analytics.
AI calling agents
Natural-voice agents that qualify leads, confirm appointments, and capture intent — 24×7.
Compliance & toll-free
DLT, TRAI, and DND-aware routing. Toll-free numbers and OTP delivery with carrier-grade SLAs.
By the numbers
The scale of Indian messaging in 2025.
Public industry data from TRAI, Meta, and GSMA, published in the last 24 months.
1.18B
Mobile connections (TRAI)
535M
WhatsApp users in India (Meta)
98%
SMS opened within 3 minutes
10×
RCS engagement vs. baseline SMS
Why teams switch
Built for the way Indian businesses actually send.
Cut vendor sprawl, stay compliant, ship faster — without rebuilding your stack.
One contract, every channel
Replace 3–5 vendors with a single onboarding and one monthly invoice.
DLT + DND compliant by default
Template approvals, headers and consent flows enforced at the platform layer.
Ship campaigns in hours, not weeks
Drag-and-drop journey builder, prebuilt OTP routes, and instant DLR reporting.
- 10+
- Channels supported
- 180+
- Indian operators
- <3s
- Median delivery
- 99.95%
- Platform uptime
Use cases
Pick the job. Crunchy Media handles the rest.
From transactional OTPs to AI-led outbound calling — one platform, fully orchestrated.
OTP & transactional alerts
Sub-second OTP delivery across SMS, WhatsApp, and voice with automatic fallback.
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Marketing campaigns
Segment, schedule and personalise broadcasts. Track opens, clicks and replies in one view.
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AI lead qualification
Voice agents that call inbound leads in <60s, qualify intent, and book demos.
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Customer support IVR
Smart IVR with menu routing, transcripts, sentiment, and full conversation history.
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FAQ
Common questions, answered.
Yes. Every sender, header and template is routed through DLT registration and TRAI's consent framework. DND scrubbing and quiet-hours enforcement are built into the platform layer.
SMS, WhatsApp Business (via our chati.ai BSP), RCS Business Messaging, bulk voice, AI calling agents, IVR, OTP, and toll-free numbers — all from one dashboard.
Most accounts go live in 24–48 hours. SMS sender ID, WhatsApp Business verification, and DLT template approvals run in parallel from day one.
Pay per message, with volume tiers across each channel. No setup fees, no annual minimums. Talk to us for enterprise commitments and reserved capacity.
Yes — REST and webhook APIs for every channel, plus SDKs for Node, Python, Java, and PHP. OpenAPI spec and Postman collection ship with every account.
Get started
Reach a billion Indian customers — start today.
Spin up a sandbox in minutes. No card required. Move to production once a sender is approved.
Now serving • SMS · WhatsApp · RCS · Voice
One API for every conversation channel.
Reach customers on SMS, WhatsApp, RCS, and voice with the same payload. Carrier-grade delivery, transparent pricing, no per-channel rebuild.
